Donald Trump Jr. has sparked contemporary curiosity with a $4 million stake in Thumzup Media Corp., a little-known Los Angeles startup navigating the crowded world of social media and promoting tech.
Thumzup, which pays on a regular basis customers to promote manufacturers on Instagram, hasn’t made a lot noise financially because it reported simply $151 in income and over $2 million in losses within the first quarter of 2025.
Still, the corporate has become a curious image of a rising development: companies stockpiling cryptocurrency as a part of their company technique.
Trump Jr.’s 350,000 shares’ value transfer appears much less about short-term earnings and extra about backing a new type of digital play.
Thumzup’s board has greenlit a daring shift in technique: permitting up to 90% of the corporate’s liquid property to be held in Bitcoin.
As of early July, the corporate held 19.106 BTC, roughly $2.1 million at present market worth.
While the “Bitcoin treasury” playbook has been popularized by firms like MicroStrategy, Thumzup seems to be taking it a step additional.
After elevating $6 million in a current personal funding spherical, the board gave the go-ahead to diversify its crypto holdings to embody Ethereum, Solana, Dogecoin, Litecoin, Ripple, and USD Coin.
Company leaders say the expanded portfolio is designed not simply to hedge in opposition to Bitcoin’s volatility, but in addition to faucet into the broader upside of the crypto market.
It additionally opens the door for accepting crypto payments from Thumzup’s rising base of over 1,000 advertisers.
Trump household’s rising curiosity in crypto
The Trump household is making deeper inroads into the crypto world.
Both Donald Trump Jr. and his brother Eric are advising Dominari Securities, the agency that led Thumzup’s current funding spherical and started investing in a Bitcoin ETF earlier this 12 months.
Eric has additionally taken a seat on the board of Metaplanet, a Japanese firm that pivoted from the hospitality enterprise to turning into a main Bitcoin holder.
At the identical time, Trump Media & Technology Group, which owns Truth Social, lately locked in $2.3 billion in funding, a lot of it reportedly aimed toward Bitcoin-related investments.
The Trump household’s deepening ties to cryptocurrency mark a sharp shift from their earlier stance. Once a vocal skeptic, former President Donald Trump now says he needs to make the US the “crypto capital of the world.”
For the Trumps, embracing crypto isn’t nearly monetary alternative, it’s additionally a strategic transfer to join with a rising base of digital asset lovers and keep related in a fast-changing financial panorama.
