- Strategy unveils a brand new Bitcoin emblem and orange colour scheme representing its Bitcoin technique
- Saylor is predicted to focus on the rebrand through the firm’s earnings name on Wednesday night
- Strategy at present has 471,107 Bitcoin in reserve value $45.8 billion
MicroStrategy, the biggest company Bitcoin holder, has introduced it’s rebranded to Strategy and unveiled a brand new Bitcoin emblem.
In a put up on X, Michael Saylor, co-founder of Strategy, merely stated: “new brand, same strategy,” with a picture of him in entrance of the corporate’s new emblem.
New ₿rand, Same Strategy pic.twitter.com/r1LD5FdEjJ
— Michael Saylor⚡️ (@saylor) February 5, 2025
In an announcement launched on February 5, Strategy stated the rebrand was a “natural evolution of the company, reflecting its focus and broad appeal.” The stylized “B” within the new emblem represents Strategy’s Bitcoin technique whereas the orange colour highlights “energy, intelligence, and Bitcoin,” in accordance to the press launch.
Strategy’s inventory ticket, MSTB, remains the identical.
The rebrand comes forward of the corporate’s earnings name on Wednesday night, throughout which Saylor is predicted to focus on it.
Bitcoin shopping for technique
Since 2020, Strategy has employed a Bitcoin shopping for technique; nonetheless, over the previous 12 months, it has ramped up its efforts. In November, Saylor introduced that the corporate was raising $21 billion from a stock sale so it might purchase extra Bitcoin.
According to information from SaylorTracker, the corporate at present has 471,107 Bitcoin value $45.8 billion.
Claiming that Bitcoin represents digital capital, Saylor urged Microsoft to adopt Bitcoin, stating that “Bitcoin represents the greatest digital transformation of the 21st century.”
Other corporations following in Strategy’s Bitcoin shopping for footsteps embrace Metaplanet, which is aiming to increase its Bitcoin holdings to 10,000 in 2025.
