-
(*60*)SimplyGiving now accepts over 60 cryptocurrencies for folks to donate with
(*60*)94% of crypto customers are Millennials and Generation Z
(*60*)More than $2 billion has been donated to charitable causes over the previous 5 years
UK-based fundraising platform SimplyGiving is teaming up with The Giving Block, a digital asset firm, to begin accepting crypto donations.
SimplyGiving now permits customers to donate in additional than 60 cryptocurrencies, including Bitcoin, Ethereum, Tether, and Doge, in accordance with a report from UK Fundraising. The transfer comes because the crypto market is experiencing a surge in worth, with Bitcoin recording a brand new all-time excessive of over $94,000 yesterday on CoinMarketCap.
According to SimplyGiving’s web site, over the previous 24 years, the fundraising platform has raised $7.2 billion (£6 billion) and is trusted by hundreds of charities worldwide, including the Alzheimer’s Society, the British Heart Foundation, Macmillan Cancer Support, and Mind.
Pascale Harvie, President and General Manager of SimplyGiving, mentioned:
“In recent years there has been a surge in the use of cryptocurrencies and our decision to enable cryptocurrency donations is the latest demonstration of our commitment to forward-thinking innovation.”
Tapping right into a tech-savvy demographic can be key. According to SimplyGiving, 94% of crypto customers are Millennials and Gen Z.
Alex Wilson, co-founder of The Giving Block, mentioned that “charities need to tap into this new donor demographic,” including:
“580 million people now use cryptocurrency around the world and the market is worth nearly $3 trillion. Our goal is to make accepting cryptocurrency donations just as easy as taking any other online donations.”
In a 2024 Annual Report from The Giving Block, it famous that greater than $2 billion has been donated to charitable causes over the previous 5 years.
