Japan’s fashionable watch model Casio has partnered with Polygon Labs, the Layer-2 scalability platform of the Ethereum blockchain community, and can launch the virtual G-SHOCK watches on Polygon’s protocols.
Thus, the watchmaker additionally plans to launch an NFT-based assortment of neighborhood entry passes. Later this month, from September 23 onwards, customers will likely be in a position to declare one of many 15,000 NFT-based G-SHOCK creator passes. Casio stated that customers would additionally get entry to the devoted Discord channel for the venture.
Customers who’ve beforehand registered for a CASIO ID on the corporate’s membership web site can participate within the pre-distribution part scheduled for September 23-26. Subsequently, a public distribution part will start from September 26-29.
Just two weeks in the past on August 22, Casio filed for a trademark utility U.S. Patent and Trademark Office, for digital clothes, NFT-backed media, watches, and shops for digital items. Casio’s G-SHOCK has been the corporate’s hottest shock-resistant watch. With the brand new NFT-based creator passes, Casio appears to faucet additional into G-SHOCK’s recognition.
Casio Plans Community Co-Creation for G-SHOCK
In the preliminary neighborhood initiative, Casio will lengthen an invite to customers to suggest design ideas for the G-SHOCK creator go. They can even have the chance to vote on their most popular design. Later, Casio would incorporate the profitable design right into a variant of the NFT go.
Casio chosen Polygon for launching its Web3 endeavor due to the platform’s functionality to facilitate fast transactions. This ensures a easy and environment friendly course of for minting and managing NFTs, all whereas sustaining a carbon-neutral footprint. Speaking on the event, Casio Senior General Manager of Timepieces Takahashi Oh said:
“At its core, our virtual G-SHOCK was built to be accessible, innovative and inclusive, meaning that user experience must be frictionless and simple. This is why Polygon was the most natural and logical choice for us. The goal is for the company and users to work together and develop the G-SHOCK brand, which celebrated its 40th anniversary this year.”
with this growth, Casio joins different manufacturers like Starbucks, Adidas, and DraftKings, who’ve launched their initiatives on Polygon Labs.
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