Premier League’s Liverpool FC Partners Meta To Launch Merchandise

Premier League membership Liverpool FC on Friday introduced a partnership with metaverse big Meta to debut a set of digital attire for Meta digital avatars. Liverpool FC followers can buy the digital merchandise within the Meta Avatars Store on Facebook, Messenger, and Instagram.

Liverpool FC and Meta Announces Merchandise for Avatars

In an official announcement on October 14, Liverpool FC mentioned it has turn into the primary Premier League membership to launch its digital merchandise within the Meta Avatars Store. Fans can customise their digital avatars with Liverpool FC (LFC) dwelling and away jerseys, in addition to LFC label life-style assortment.

Drew Crisp, SVP for digital at Liverpool Football Club, mentioned:

“We’re incredibly excited to be the first Premier League club with our own Meta Avatars. This is another fantastic opportunity for our global fanbase to digitally engage with Liverpool Football Club and create their own individual club-coloured avatars.”

The digital attire assortment is on the market for buy within the Meta Avatars Store on Facebook, Messenger, and Instagram beginning at this time. The Meta Avatars Store is at the moment obtainable within the U.S., Canada, Mexico and Thailand, Spain, Italy, and the UK.

In reality, the LFC merchandise shall be obtainable in digital actuality this 12 months. Meta believes it would assist Liverpool FC open a brand new income stream for the membership as metaverse adoption grows. Metaverse big Meta launched the Meta Avatars Store on June 20 this 12 months.

Jerry Newman, Meta’s director of media partnerships, Northern Europe, mentioned:

“We’re thrilled that Liverpool fans can now use our Avatars to express their digital identity through the iconic colors and logo of their favorite club”

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